OUR WRITERS

Looking for an article written by a specific author? You're in the right place!

ARTICLES BY “David Johnson”
Is the future of the workplace hybrid?
It’s been said before, but I guess we’re going to say it again… sometimes it takes something as radical as a pandemic to really sort stuff out and understand what really works and what doesn’t.
Opinion by " Jill Farmer
07.07.2021
Is the future of the workplace hybrid?
Parcel Tracker goes green
Online deliveries have increased dramatically within the last year. But with ecommerce skyrocketing, parcel tracking and delivery companies should consider how packages can be delivered sustainably. For this reason, Parcel Tracker has announced the launch of its new carbon-neutral programme that offsets the emissions created by online deliveries.
News by " Abby Wallace
07.07.2021
Parcel Tracker goes green
With Amazon destroying millions of unused items every year, what are we going to do about electronic waste?
In the second part of The Repairability Report, a four-part article series from Maddyness UK and France, we dissect the UK’s new proposals for tackling e-waste – asking whether, with giants like Amazon to contend with, they will be enough.
Decoding by " Florence Wildblood
07.07.2021
With Amazon destroying millions of unused items every year, what are we going to do about electronic waste?
Doritos and Poplar Studio to use AR tech in a campaign to encourage live music fans back to events
With a lack of in-person events, including festivals, gigs and live music, brands have been looking at alternate ways to recreate popular experiences through digital-first solutions. AR technology has proven to be invaluable in creating interactive online experiences to be enjoyed from home.
News by " Abby Wallace
07.07.2021
Doritos and Poplar Studio to use AR tech in a campaign to encourage live music fans back to events
5 Digital marketing trends and innovations for 2021
When you’re in need of cooking assistance mid-process, you ask Alexa to help you out with measurement conversions. On the way to a brand-new restaurant downtown? You check out their Facebook reviews and Google ratings. If you’re bored on your commute to work, you’ll likely check out Instagram stories and posted videos, but sans the sound.
Tools by " Sophia Smith
07.07.2021
5 Digital marketing trends and innovations for 2021
How can the gambling industry overcome online marketing limitations?
The gambling industry has made big moves to support its customer base with measures to help prevent gambling becoming problematic. But with huge limitations on marketing and advertising for such websites, the regulations make it difficult to create a new community of customers.
Opinion by " Maddyness UK, with Lottoland
06.07.2021
How can the gambling industry overcome online marketing limitations?
Mental health stigma is still scarring lives: startups need to step up
Without a doubt, in Europe we are living through a mental health revolution. The past decade has seen previously unimaginable advances in awareness, acceptance and treatment of mental health conditions that were previously ignored and hidden.
Opinion by " Luisa Zettinig
06.07.2021
Mental health stigma is still scarring lives: startups need to step up
How startups build a strong customer base
Let me ask you a quick hypothetical. If you could fire off an email to 1,000 people who might be interested in your product or service, how many of them would convert and buy?
Tools by " Joe Procopio
06.07.2021
How startups build a strong customer base
MaddyFeed or what you need to know about Whitehall’s cyber security spending splash
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we're talking about growing fears of cyber security and the government splash on tools and training to combat this.
News by " Abby Wallace
05.07.2021
What you need to know about Whitehall’s spending splash on advanced cyber security
How two young entrepreneurs are serving up a new era of smart hospitality
The hospitality sector has struggled during the pandemic. Now, the added pressure of losing workers from across Europe, alongside the number of staff still on furlough has created a perfect storm for the sector.
News by " Abby Wallace
05.07.2021
How two young entrepreneurs are serving up a new era of smart hospitality
Farmers swap crops for solar panels
The number of planned solar farms in the east of England has doubled in recent months as a growing number of farmers are swapping crops for clean energy. This solar boom is anticipated to provide more than double the solar energy capacity from the east of England compared to the same period in 2020.
Portfolio by " Mubaasil Hassan
05.07.2021
Farmers swap crops for solar panels
Value add to entrepreneurs and investors, a portrait of Isomer Capital
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we speak to Isomer Capital.
Portfolio by " Maddyness UK
05.07.2021
Teeth straightening, fashion rentals and AI content moderation make the headlines in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
02.07.2021
Maddymoney startup investment-news
Entrepreneurs often dream of breaking in to the vast U.S. market to sell their goods and services
For an entrepreneur accustomed to conducting business in English, a transition to the U.S. market is particularly appealing given the ability to use existing technical, sales and marketing materials. In this article, Stephan Grynwajc explains what to prepare for when planning a successful entry into the U.S. market.
Decoding by " Stephan Grynwajc
02.07.2021
Entrepreneurs often dream of breaking in to the vast U.S. market to sell their goods and services
Newsletter

Innovation doesn’t wait, get news and insight

ahead of the curve by signing up to Maddynews