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ARTICLES BY “David Johnson”
Using natural compounds to fight food waste
Harvard TH Chan School of Public Health and Nanyang Technological University researchers have developed biodegradable food packaging that may extend the shelf life of fresh fruit while killing harmful microbes.
Decoding by " Fred Fullerton
10.01.2022
Using natural compounds to fight food waste
Planet friendly toothpaste, hospitality apps and sustainable shopping in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
07.01.2022
Maddymoney startup investment-news
The fight to save freelance workers
Although freelancers make up more than four million people, a massive part of the British economy, they have long been undervalued and overlooked. Being self-employed can offer flexibility and autonomy in a number of varied sectors. However, significant stigma and snobbery around self-employment remains.
Opinion by " Derek Reynolds
06.01.2022
The fight to save freelance workers
The hard truth of knowing when to wind down your startup
Every good entrepreneur starts a new business with the best of intentions. And every good entrepreneur — even the best of them — will face more than one moment during their tenure as a company leader when they wonder if this whole startup thing might have been such a great idea after all.
Tools by " Joe Procopio
04.01.2022
The hard truth of knowing when to wind down your startup
Meet The Washing Machine Project, who want to be "the Dyson of the humanitarian world.”
Nav Sawhney and his team hope the manual washing machine will allow women to spend more time educating themselves, working or spending time with loved ones.
Portfolio by " Abby Wallace
03.01.2022
“We want to be the Dyson of the humanitarian world”: meet The Washing Machine Project
5 side hustles that pay you in cryptocurrency
From putting your skills to work to playing online games for money to creating passive income streams that will help you reach financial freedom, the possibilities to earn extra income are endless. However, if you're interested in getting paid in cryptos, things tend to narrow down considerably.
Tools by " Jordan Bishop
01.01.2022
5 Side hustles that pay you in cryptos
Are influencers the key to customer-centric marketing?
In the world of marketing, trends, techniques and norms change frequently. Techniques that were considered as the key players have faded with new ones taking over the market. There is a popular saying, "there are decades where nothing happens, and there are weeks when decades happen.”
Tools by " Evelyn Johnson
29.12.2021
Are influencers the key to customer centric marketing?
Learn these simple startup skills to fast-track growth
Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?
Tools by " Joe Procopio
28.12.2021
Learn these simple startup skills to fast-track growth
The rise of deeptech investments speak to an industry brimming with possibility
The combined value of European-founded deeptech companies now exceeds $845B, and counting. Since 2010, the percentage of European venture capital being funnelled into deeptech companies has more than doubled, and 2020 saw investments into the sector surpass €10B.
Opinion by " David Grimm & Tanel Ozdemir
28.12.2021
The rise of deeptech investments in recent years speak to an industry brimming with possibility
How will gig companies tackle harassment as more women adopt delivery roles? 
Draft legislation recently published by the European Commission, would require companies in the EU employing gig economy workers to prove that they are employees. This would ensure they have access to sick pay, holidays and other employment rights.
" Fred Fullerton
27.12.2021
How will gig companies tackle harassment as more women adopt delivery roles? 
It's Christmas! Diverse leaders, SME management tools and online security star in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
24.12.2021
Maddymoney startup investment-news
5 ways startups can power up their sustainability messaging
Companies of all sizes are realising that making are effort outside of the office is good for business and are embracing ESG (environmental, social and governance) or, as it’s more commonly known, sustainability.
Opinion by " Pete Martin
23.12.2021
No need to whisper - 5 ways startups can power up their sustainability messaging
Practising undoing: three ways to free up time and headspace
Constant 'doing' comes at a price, and we become enslaved by our doings. They rule our business and home lives as if we have stepped onto a doing travelator with no end. There is pressure to do, deliver and – of course – delete from the to-do list.
Opinion by " Bridget Rooth
22.12.2021
Practising undoing: three ways to free up time and headspace
Local vs global SEO – what's the difference?
Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.
Tools by " Daniel Groves
22.12.2021
Local vs Global SEO: What's the difference?
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