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ARTICLES BY “David Johnson”
Are influencers the key to customer-centric marketing?
In the world of marketing, trends, techniques and norms change frequently. Techniques that were considered as the key players have faded with new ones taking over the market. There is a popular saying, "there are decades where nothing happens, and there are weeks when decades happen.”
Tools by " Evelyn Johnson
29.12.2021
Are influencers the key to customer centric marketing?
Learn these simple startup skills to fast-track growth
Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?
Tools by " Joe Procopio
28.12.2021
Learn these simple startup skills to fast-track growth
The rise of deeptech investments speak to an industry brimming with possibility
The combined value of European-founded deeptech companies now exceeds $845B, and counting. Since 2010, the percentage of European venture capital being funnelled into deeptech companies has more than doubled, and 2020 saw investments into the sector surpass €10B.
Opinion by " David Grimm & Tanel Ozdemir
28.12.2021
The rise of deeptech investments in recent years speak to an industry brimming with possibility
How will gig companies tackle harassment as more women adopt delivery roles? 
Draft legislation recently published by the European Commission, would require companies in the EU employing gig economy workers to prove that they are employees. This would ensure they have access to sick pay, holidays and other employment rights.
" Fred Fullerton
27.12.2021
How will gig companies tackle harassment as more women adopt delivery roles? 
It's Christmas! Diverse leaders, SME management tools and online security star in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
24.12.2021
Maddymoney startup investment-news
5 ways startups can power up their sustainability messaging
Companies of all sizes are realising that making are effort outside of the office is good for business and are embracing ESG (environmental, social and governance) or, as it’s more commonly known, sustainability.
Opinion by " Pete Martin
23.12.2021
No need to whisper - 5 ways startups can power up their sustainability messaging
Practising undoing: three ways to free up time and headspace
Constant 'doing' comes at a price, and we become enslaved by our doings. They rule our business and home lives as if we have stepped onto a doing travelator with no end. There is pressure to do, deliver and – of course – delete from the to-do list.
Opinion by " Bridget Rooth
22.12.2021
Practising undoing: three ways to free up time and headspace
Local vs global SEO – what's the difference?
Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.
Tools by " Daniel Groves
22.12.2021
Local vs Global SEO: What's the difference?
Lose that cofounder and save your startup
When a business relationship sours, it’s not a relationship worth saving. I’m a total team player. But even after 20+ years and 14 startups, I’ve never been a cofounder. Not once.
Tools by " Joe Procopio
21.12.2021
Lose that cofounder and save your startup
Grinding his way to the top: CEO of London coffee chain Grind says the company is set for international expansion
Maddyness caught up with David Abrahamovitch, CEO of independent coffee chain, Grind, to find out how he led the business to new heights during one of the hospitality industry's most challenging years.
Portfolio by " Abby Wallace
21.12.2021
McDonald’s’ net-zero restaurant is a blip in its emissions ocean. But is that the point?
McDonald’s UK & Ireland has rolled out a new-build restaurant in Shropshire, which it claims is its first to meet net-zero carbon regulations in its construction and operations. The building was constructed using a range of recycled materials, including cladding made from recycled IT equipment, a drive-thru lane using recycled tyres, internal wall signs made from waste coffee beans, and kerbsides constructed from recycled plastic bottles.
Decoding by " Marc Height
20.12.2021
McDonald’s’ net-zero restaurant is a blip in its emissions ocean. But is that the point?
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Of all the messages in the Chancellor’s Autumn Budget, one was particularly clear - we urgently need to address the UK’s digital skills gap. The announcement of a £3.8B investment in training and T-Level courses was welcome news for the tech sector and in the future will undoubtedly go some way to alleviating the crippling skills shortage our industry faces.
Opinion by " Steve Pinches
20.12.2021
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Edtech, medtech and "createch" in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
17.12.2021
Maddymoney startup investment-news
Is blockchain the future of humanitarian aid? The World Food Programme hopes so
In some of the world’s largest refugee camps, displaced people are buying food and other necessities using advanced technology.
Decoding by " Abby Wallace
16.12.2021
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