This move aligns with PSG’s ownership under the Qatari investment fund Qatar Sports Investments (QSI), a subsidiary of the Qatar Investment Authority (QIA). It marks a strategic effort for PSG to strengthen its innovation capabilities, building on previous ventures such as launching a virtual currency with Socios.com in 2020 to engage fans.
The PSG Labs accelerator will focus on startups within sectors closely related to PSG’s operations, such as:
- Sports Performance & Health
- Fan Engagement
- Stadium Modernisation & Infrastructure
- AI, Web3 & Blockchain
- Audiovisual & Media
- Cybersecurity & Technological Infrastructure
- Sustainability & Social Impact
These areas are central to improving the club’s operations, both on the field with its top-tier team and across other aspects, ensuring better responses to the needs of its collaborators and fanbase.
3-Month Boot Camp
Startups will be immersed in a three-month Boot Camp within PSG’s ecosystem. The goal is to support established companies, market-ready products, and visionary ideas from serial entrepreneurs. The accelerator will provide direct feedback from the club’s fans and various business units, allowing startups to quickly iterate and meet market demands. Additionally, experts will guide startups, and they’ll have the chance to collaborate closely with PSG’s teams, players, staff, and management.
Beyond becoming a key player in the sportstech ecosystem, PSG Labs presents an opportunity for the club to identify and invest in high-potential startups. By leveraging solutions developed by these startups, PSG could enhance its operations and explore long-term investments in these companies. This initiative could also offer fresh perspectives on innovation, enabling PSG to remain a leading global sports brand.
This launch may have been inspired by Le Tremplin, a sportstech incubator located in the Stade Jean-Bouin, home to Stade Français Rugby Club, directly across from PSG’s Parc des Princes stadium.
