Real branding is more than just a logo or a catchy tagline. It’s not about making loud claims or relying on gimmicks - it’s about showing up consistently, proving value, and building trust through compelling storytelling, strong visuals, and emotional connections.
In a world where consumers seek authenticity, a brand’s ability to resonate on a deeper level is what truly sets it apart.
At its core, branding is about forming meaningful relationships with people. It’s not just about selling a product - it’s about making a brand feel human, relatable, and genuinely valuable.
The most innovative brands today understand this and use creativity and storytelling as their primary vehicle to market.
Surreal
Surreal’s branding is a testament to how creativity can outshine big budgets. Their bold typography, striking visuals, and witty tone make them instantly memorable. From their playful packaging to clever billboard campaigns and hilarious social media content, every touchpoint feels cohesive and packed with personality. Surreal proves that creativity is the real currency in branding.
Stakked
Minimalism done right, Stakked nails sleek, modern branding with clean typography and a sharp colour palette blending monochrome with bright flouro green. Their branding speaks to innovation, confidence, and a no-nonsense approach to its forward-thinking ‘boutech’ agency set-up. It’s professional and evokes trust, with a splash of edginess and creativity.
Sorry Nonna
Sorry Nonna takes a cheeky approach, paying homage to the wisdom of grandmothers while breaking culinary traditions. The brand itself is built to entertain - with humour, nostalgia, and family at its core. Every campaign feels like a clever conversation starter, making it impossible to ignore.
Due
The Memo’s newly launched brand, Due, is redefining motherhood essentials. With a mantra focused on “mum-first, solution-driven products,” Due strips away complexity with a clean, modern aesthetic. Their empowering messaging and stylish design make them a standout for modern mums who value simplicity and substance.
Nibble
This branding stands out with its clever, playful logo featuring a “nibbled” ‘I’ giving it a relaxed yet intelligent feel. As the first AI-powered PR platform to find and hire freelancers, their bold colour choices and clean style strike the perfect balance between personality and professionalism. With a slick user experience, it comes across as friendly, but authoritative, which is exactly what startups looking for PR want to feel when stepping into the world of public relations for the first time.
Freaks of Nature
Freaks of Nature is a skincare brand that thrives on boldness. Their eye-catching packaging and irreverent campaigns, like "Fuck the Gym, Go Outside," embody a rebellious spirit that resonates with adventure seekers. More than selling products, they inspire a movement.
Ghia
Ghia, often called “the drink that Instagram built,” has cultivated a cult following. With vintage-inspired design and a dreamy, laid-back aesthetic, Ghia transports you to slow, sun-drenched afternoons. It’s more than a beverage - it’s an entire mood.
Bacàn
Bacàn’s branding, designed by the legendary Pentagram, plays with Futurist-inspired typography and vibrant illustrations. Their identity mirrors the dynamic conversations that happen in their restaurant, creating a brand that feels alive, spontaneous, and visually striking.
Good Jamu
With the rise of functional beverages, Good Jamu is at the forefront of the movement. Their colourful visuals, stand-out packaging, and rich storytelling build a community that embraces wellness while celebrating Indonesian cultural roots.
Sally Linsdell is a North-East England-born, Bali-based Creative Director, Brand Designer, and Graphic Artist. Her multidisciplinary approach transcends traditional boundaries, blending art and design to create visually striking brand identities. She has worked across music, FMCG, and lifestyle industries, crafting designs that not only captivate but also tell compelling stories.
