Will running out of stock soon be a thing of the past for e-commerce retailers? That’s precisely what Stockly is striving to achieve with its inventory-sharing and exchange solution. To reach the next stage in its growth, the company has announced a €26M funding round led by UK-based 83North, with participation from Anyma Capital, Square Capital, and existing investors Eurazeo and Daphni, who had already backed the company’s €12M Series A in September 2022.
Founded in 2018 by Eliott Jabès and Oscar Walter, Stockly was created to prevent e-commerce retailers from losing customers due to shortage of stock. “Unfulfilled purchase intentions represent billions of euros in lost revenue for European e-commerce retailers every year. This issue also directly impacts customer acquisition costs, which are wasted,” explains the French startup.
A retailer can fulfill another’s order if the product is out of stock
To solve this issue, Stockly has developed a platform that connects to the inventories of hundreds of e-commerce retailers, allowing them to share their stock virtually, significantly expand their product offering.
Stockly's real-time algorithms aggregate inventory data across its partner network, providing a comprehensive view of available stock. This enables an online retailer to sell a product it doesn’t physically have in stock, as another retailer within the network can ship it on their behalf.
With this system, customers can complete their purchases without frustration, while e-commerce retailers increase their sales by fulfilling orders they would have otherwise lost. "Stockly's vision is to bring perfect liquidity to inventory by creating the stock exchange of e-commerce," says Eliott Jabès, co-founder and CEO of Stockly. He adds: "Partner suppliers generate significant revenue just by sharing a simple stock feed. It’s an incredibly easy way for them to unlock incremental sales."
For the retailer shipping the product, this setup means an additional sale at a negotiated price, while the retailer that made the sale earns a commission. Stockly itself takes a margin on each transaction, acting as the intermediary that enables the stock exchange system.
Profitable by 2026
With this innovative approach, Stockly, which now has around 100 employees, claims that retailers using its service see their revenues increase by up to 20%. The company currently operates in 25 countries, all managed from France.
Stockly’s clients include Galeries Lafayette, Leroy Merlin, and Decathlon. Last year, the startup surpassed 1 million transactions through its platform. With this latest funding round, Stockly plans to expand its commercial operations across Europe, including 30 new hires in 2025, primarily in tech and business roles.
If the company stays on track with its business roadmap, it expects to reach profitability by 2026.
