Neeva fait ses premiers pas en Europe
L'actu
Neeva, an ad-free search engine launched last year by a former engineer and executive best known for spearheading Google’s advertising tech business, is about to land in Europe.
While it’s yet to set up a formal European hub, choosing instead to steer the ship from 5,000 miles away on the U.S. West Coast, tomorrow Neevia is switching on its proverbial lights in the U.K., France and Germany. Europe is perhaps an obvious first step for Neeva’s inaugural expansion plans, owing to the slew of antitrust complaints currently faced by the mighty incumbent Google, with legislators targeting everything from e-commerce (Google Shopping) and Android to its dominance of the online ad market. Lire l'article complet sur le site de TechCrunch.
Une absence totale de publicité
L'offre
Sridhar Ramaswamy et Vivek Raghunathan ont créé Neeva, un moteur de recherche plus respectueux de la vie privée de ses utilisateurs. Ils ont pour cela été accompagnés de Margo Georgiadis, ex-présidente de Google Amérique, et de Bill Coughran, ex-senior vice-président de Google Search.
Neeva propose donc de payer un abonnement pour ne plus avoir à se soucier des cookies trop encombrants. S’ajoute à cela l’absence totale de publicités, remplacées par des " suggestions d’experts " basées sur l’activité de l’utilisateur. En complément, la société s’engage à ne partager aucune donnée avec d’autres entreprises.
Il est aussi possible de personnaliser ses paramètres en fonction des sites, ainsi que de se connecter à ses différents pour effectuer des recherches via Slack, Office, Dropbox, Github ou encore… Google. D’après ses dirigeants, Neeva permet un grand niveau de personnalisation dans ses recherches, en se débarrassant des publicités invasives. Lire l'article complet sur PhoneAndroid.
Le fondateur dénonce une violation de la vie privée
La critique
The former Google executive, Sridhar Ramaswamy, said users had increasingly complained about the cluttered experience of browsing on Google and about excessive recommendations that were in fact paid for advertising.
He also claimed that Google was abusing its dominance of search. He cited an example of Google threatening to pull its search engine out of Australia in response to new laws that would force it to pay for snippets of news.
Mr Ramaswamy added: “The ad-supported internet has created vastly misaligned incentives that have made Big Technology monopolies and advertisers richer while exploiting the privacy and personal data of users. It’s time for a new approach to search that puts people first.” Lire l'article complet sur le site du Telegraph.
Des résultats qui diffèrent sur certains sujets
Le test
Search the word "migraine" on both Google and Neeva, and the first page of the results are fairly similar - links to news articles and factual information.
But with a brand, the difference becomes more stark. When I try "BMW", both search engines lead with links to the carmaker's website and Wikipedia entry. But while Google follows with a map, social-media feeds and links to used-car dealers, Neeva sticks with different BMW official pages. Google certainly has more variety - but it is also blatantly pushing me towards buying a car.
Neeva's Chrome browser extension lists the trackers installed on web pages visited. Lire l'article complet sur le site de la BBC.
