Un arrêt décidé un an après le lancement
L’actu
Facebook is pulling out of podcasts and plans to remove them altogether from the social-media service starting June 3.
Part of Meta Platforms Inc., Facebook will stop letting people add podcasts to the service starting this week, according to a note sent to partners. It will discontinue both its short-form audio product Soundbites and remove its central audio hub.
"We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences" , a Meta spokesperson said in an email. The person added that they didn’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the "coming weeks" . Lire la suite sur Bloomberg
Clubhouse avait donné des idées à Meta
Le fonctionnement
L'audio semblait pourtant un marché porteur pour le géant américain. En avril 2021, le groupe de Mark Zuckerberg avait annoncé vouloir devenir un lieu d'hébergement de podcasts.
Il avait ainsi indiqué que ses utilisateurs allaient pouvoir écouter des podcasts directement dans l'application. Il mettait aussi en place des outils de création audio, des formats sonores courts et des salons de conversation audio en direct (" Live Audio Rooms "), inspirés du succès de Clubhouse. Il avait même noué un partenariat avec Spotify, avec un nouveau lecteur intégré dans le réseau social.
Preuve de son intérêt, le groupe de Mark Zuckerberg avait aussi sponsorisé une grande conférence aux États-Unis sur le marché du podcast l'an dernier. Lire la suite sur Les Échos
L’audio ne fait pas recette
La motivation
The company told in an email that it is seeing good engagement on its audio products, and has been receiving feedback from creators and users on what is and isn't working.
But it was always going to be an uphill battle for supremacy on the audio front, even for a company with billions to spend. Spotify dominates the podcasting market, having reportedly surpassed Apple in October as the top podcast platform among U.S. listeners. Apple, of course, hasn't given up on getting the crown back. And it has a better shot of doing that than Facebook coming to usurp both the podcasting heavyweights.
Meanwhile, live audio is ruled by Clubhouse and Twitter Spaces. Lire la suite sur Protocol
Le métavers concentre les efforts
Le pivot
Meta’s pivot to the metaverse in regards to its relationship with its podcast partners isn’t exactly a surprise, however — especially given its parent company’s recent corporate rebranding and decision to prioritize the metaverse above certain other things.
For example, Meta recently announced that it won’t be holding its F8 developer conference this year in order to focus on the metaverse. Lire la suite sur TechCrunch
